TIMONELA STUDIO
Marketing Technology & Strategy for Smooth Sailing
NAVIGATE MARKETING WITH CONFIDENCE
In Spanish, the timonel is the one at the helm—navigating the vessel, reading the wind, adjusting course in response to shifting waves and currents.
That’s the spirit behind Timonela Studio.
In marketing, like in sailing, there is no one fixed path. Conditions change. Audiences shift. Technology evolves. Success comes not from setting a course and hoping for the best, but from reading the environment in real time and knowing exactly when to adjust.
Timonela Studio brings that kind of strategic, adaptive mindset to marketing. With deep expertise in email marketing, automation, and content strategy, we help mission-driven organizations steer their message with clarity—across shifting markets, new tools, and diverse audiences.
Whether you’re automating your customer journey, launching a multilingual campaign, or trying to connect in more human, data-informed ways—we help you move forward with intention, not just motion.
Welcome aboard.


Meet Katie Owens, Founder of Timonela Studio
Katie has spent over 15 years at the helm of digital marketing—specializing in marketing automation, email strategy, and the systems that make them run. Originally from Arizona and now based in Valencia, Spain, she earned her skipper title in 2019 and brings a sailor’s mindset and global perspective to every project.
Just like a timonel depends on accurate weather reports, charts, tides, and instruments to navigate safely, Katie believes that clean data is the foundation of any successful marketing system. She’s passionate about creating smooth, intuitive user journeys—nothing is more frustrating than a broken link or a digital experience that fails to deliver.
Katie has led projects across industries—from higher ed and healthcare to consumer brands—guiding both small businesses and enterprises toward more strategic, efficient, and data-driven marketing.
OUR SERVICES
Anyone can be a timonel. At Timonela Studio, we educate clients how to read the data and make adjustments along the way.
Marketing Automation
- Workflow design for efficient processes
- CRM integrations (Hubspot, Marketo, Salesforce, etc)
- Designed for the ideal user journey
Email Marketing
- Lifecycle and nurture campaigns
- Newletter and audience segmentation
- Deliverability and reporting optimization
Strategy and Consulting
- Full audits of marketing systems and data flows
- Omnichannel campaign strategy
- Training and implementation support
Content Strategy
- Funnel and campaign planning
- Website and landing page messaging
- Content audit and optimization
Team Timonela
With 15+ years of digital experience, you are in good hands.

KATIE OWENS
Founder & Chief Navigator

SANDRA GARCIA
Head of Operations
SAve time & Drive results
Marketing Automation isn’t just for enterprise budgets. Timonela Studio can save time and increase conversions for any size company.
Stop doing the same repetitive tasks over and over again. We’ll help you identify the places in your workflows that automation will give you the biggest bang for your buck.
Contact Us
Navigate your marketing with Clarity
Timonela Studio helps brands steer smarter marketing through strategy, automation, and real-time insight.